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History of Pivovarna Laško

It is 1825 and Charles Darwin starts his medical studies, Hans Ørsted is the first to produce aluminium, John Quincy Adams becomes the president of the USA, and in Laško begins the story of a beer now known to each and every Slovenian and also appreciated among beer fans all over the world.


The journey from a small craft brewery to the current million of hectolitres of beer decanted a year was full of challenges, rises and falls and a fact which cannot be overlooked is that the brewery's fate would have been considerably different if not for the dedication of the town and people of Laško. Despite the many changes, beer from Pivovarna Laško has kept its original message and every sip of beer that goes down the throat embodies decades of experience, effort and pride.

First breweryNew owner takes beer overseasBrewery rebuiltSimon Kukec, the father of Laško beer
Beginning of Laško dark beerTakeover by a rival breweryEstablishment of an innkeeper shareholders' breweryReopening
Under German controlBrewery bombedEconomy crisisImportant investments
Change of bottle casesIncreasing filling capacityGolden 70sNew success in 80s
Record salesIn new countryPivovarna Laško goes publicNew image for the new millenium
Acquiring Union breweryThe beginning of the Bandidos storyBig successesNew old image
Repeating history on our jubileeNew in the Laško rangeSummer refreshment and a taste of the good timesStart of the largest alpine project in Slovenia "Goldhorn's Route of Pride"Bandidos redesignStart of brewing Laško Wheat beerFresh brand identity for LaškoThe beginning of Special, craft beer50th anniversary Beer and flowers event
Laško Zlatorog, the legend returnsDuelLaško Weißbier, full of freshnessHeineken takes over Pivovarna Laško Union CompanyThe Laško betUnpasteurizedESA awardLaško challengeMaltthe non-returnable bottle
The official basketball beerLaško. Well deserved.GoldingIPAEuro EffieSafety is legendarylet’s go to the mountainsGustfest 2019
TRADEMARK HISTORY
Etiketa DARK PORTER BEER DARK PORTER BEER, from 1905 to 1919.
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DARK PORTER BEER, from 1905 to 1919.
Etiketa LAŠKO BEER LAŠKO BEER, from 1938 to 1942. Lager with 4% alcohol.
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LAŠKO BEER, from 1938 to 1942. Lager with 4% alcohol.
Etiketa ZLATOROG DARK THERMAL BEER ZLATOROG DARK THERMAL BEER, from 1941 to 1945.
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ZLATOROG DARK THERMAL BEER, from 1941 to 1945.
Etiketa TUFFER BIER TUFFER BIER, from 1941 to 1944. Packaging is the same ...
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TUFFER BIER, from 1941 to 1944. Packaging is the same as original, but in German.
Etiketa EXPORT BEER LAŠKO EXPORT BEER LAŠKO, from 1953 to 1964 with 6% alcohol. ...
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EXPORT BEER LAŠKO, from 1953 to 1964 with 6% alcohol. Predecessor of Thermal Dessert with 15%.
Etiketa DARK LAŠKO BEER DARK LAŠKO BEER, around 1955 with 6% alcohol.
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DARK LAŠKO BEER, around 1955 with 6% alcohol.
Etiketa LAŠKO SUPER GOLDING LAŠKO SUPER GOLDING, from 1958 to 1966, lager.
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LAŠKO SUPER GOLDING, from 1958 to 1966, lager.
Etiketa 18% ANNIVERSARY DARK BEER 18% ANNIVERSARY DARK BEER, from 1958 to 1965. As 20th ...
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18% ANNIVERSARY DARK BEER, from 1958 to 1965. As 20th anniversary of Podšmihel brewery.
Etiketa ZLATOROG BEER ZLATOROG BEER, around 1960, lager with 4,5% alcohol.
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ZLATOROG BEER, around 1960, lager with 4,5% alcohol.
Etiketa LAŠKO GOLDING LAŠKO GOLDING, in 1960, lager.
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LAŠKO GOLDING, in 1960, lager.
Etiketa NEW YEAR SPECIAL BEER NEW YEAR SPECIAL BEER, from 1962 to 1965, lager.
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NEW YEAR SPECIAL BEER, from 1962 to 1965, lager.
Etiketa STRIPTIS STRIPTIS, launched in 1962 during the carnival. Special ...
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STRIPTIS, launched in 1962 during the carnival. Special light beer that retained for years because of attractive image.
Etiketa LAŠKO BEER LAŠKO BEER, 1963, light lager with 3% alcohol and 10% ...
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LAŠKO BEER, 1963, light lager with 3% alcohol and 10% extract. Was brewed for only three months.
Etiketa THERMAL DESSERT THERMAL DESSERT, 1964, dark beer with around 6% alcohol.
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THERMAL DESSERT, 1964, dark beer with around 6% alcohol.
Etiketa THERMAL BEER THERMAL BEER, before 1964 with 6% alcohol.
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THERMAL BEER, before 1964 with 6% alcohol.
Etiketa LAŠKO MAJ LAŠKO MAJ, 1964, special light beer.
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LAŠKO MAJ, 1964, special light beer.
Etiketa CVETNIK (BLOSSOMY) CVETNIK (BLOSSOMY), 1965, special lager.
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CVETNIK (BLOSSOMY), 1965, special lager.
Etiketa THERMAL DESSERT THERMAL DESSERT, after 1967, dark beer with around ...
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THERMAL DESSERT, after 1967, dark beer with around 6% alcohol.
Etiketa GREN GREN, 1973, natural sparkling drink with under 2% alcohol.
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GREN, 1973, natural sparkling drink with under 2% alcohol.
Etiketa WHEAT BEER WHEAT BEER, around 1976 with 5% alcohol.
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WHEAT BEER, around 1976 with 5% alcohol.
Etiketa ZLATOROG BEER ZLATOROG BEER, 1985, lager with around 4,5% alcohol.
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ZLATOROG BEER, 1985, lager with around 4,5% alcohol.
Etiketa KRPAN KRPAN, 1985. Was the strongest beer in the world when ...
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KRPAN, 1985. Was the strongest beer in the world when it was introduced. 2% stronger than German EKU from Kulmbach.
Etiketa ZLATOROG CLUB ZLATOROG CLUB, 1986, lager with 4,2% alcohol.
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ZLATOROG CLUB, 1986, lager with 4,2% alcohol.
Etiketa GREN GREN, 1989, refreshing hoppy drink with alcohol under ...
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GREN, 1989, refreshing hoppy drink with alcohol under 2%.
Etiketa BEER OF THE CASTLE BEER OF THE CASTLE, 1989, special beer, for sale only ...
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BEER OF THE CASTLE, 1989, special beer, for sale only in the castle.
Etiketa GOLDHORN CLUB GOLDHORN CLUB, around 1992, export beer with 4,2% alcohol.
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GOLDHORN CLUB, around 1992, export beer with 4,2% alcohol.
Etiketa LIGHT LAŠKO LIGHT LAŠKO, 1993, light beer with under 3% alcohol.
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LIGHT LAŠKO, 1993, light beer with under 3% alcohol.
Etiketa Fruit flavours Lighter alcoholic refreshment for hot summer days. ...
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Lighter alcoholic refreshment for hot summer days. Lemon&Lime and Orange&Guava flavored.
Etiketa Fruit flavours Lighter alcoholic refreshment for hot summer days. ...
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Lighter alcoholic refreshment for hot summer days. Lemon&Lime and Orange&Guava flavored.
The first brewery

The first brewery

PRVA PIVOVARA

More than 180 years ago Franz Geyer built the first brewery in Laško where stone beer (Ger. Steinbier) was brewed, which makes him a pioneer of the Slovenian brewing industry.

Kukčevi pivovarji

The Kukec brothers

KUKČEVI PROIZVOĐAČI PIVA

After its bankruptcy in 1889 the brewery was revived by its new owner Simon Kukec who was dubbed the father of Laško beer. Pivovarna Laško becomes a symbol of Slovenian identity.

OD RUŠEVIN DO BLIŠČA

From ruins to glory

OD RUŠEVINA DO BLJEŠTAVILA

Production resumed after World War II but faced many challenges in the years that followed. In the early 1970s, annual beer sales reached the 500,000 hl mark.

The brewery in independent Slovenia

Throughout the 1990s, the focus was on social responsibility. In 1994, a million hectolitres of beer were sold for the first time since Yugoslavia's disintegration.

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